SOIE
SOIE is a conceptual skin and body care brand identity group project focused on creating a modern, premium, and approachable visual experience. The project explores how thoughtful branding can communicate softness, self-care, and quality while establishing a consistent identity across physical and digital touchpoints.
Duration
Jan-Apr, 2025
Class
Visual Identity Systems
Skills
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Graphic design
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Brand Identity
Challenge
Our mock brand, SOIE, needed a cohesive brand identity that reflected its focus on premium skin and body care while standing out in a highly competitive beauty market. The challenge was to create a visual system that communicated softness, simplicity, and self-care without relying on overused luxury beauty aesthetics. The identity also needed to be flexible enough to work consistently across product packaging, digital marketing, social media, and future brand expansions.
Solution
Developed a modern brand identity centered around elegance, comfort, and everyday self-care. My portion of the project included designing the logo, color palette, packaging direction, ephemera, and website to create a cohesive visual language. Every design decision emphasized clean layouts, soft tones, and refined details that reinforced SOIE's premium positioning while remaining approachable and memorable.
Impact
Established a recognizable and scalable brand identity that gives SOIE a strong foundation for product launches and future growth. The cohesive visual system improves brand recognition, creates a consistent customer experience across all touchpoints, and positions the company as a modern, trustworthy skin and body care brand. The identity also provides clear design standards that streamline future marketing, packaging, and digital content creation.